This is how it works in a free market economy. The incumbent (oil and gas) is directly state sponsored in the US.

> the US government alone spends $20 billion every year on direct fossil fuel subsidies. Of that figure, around $16 billion goes towards oil and gas, while the remaining $4 billion benefits the coal industry.

https://en.as.com/en/2022/03/29/latest_news/1648510535_73079...