These are the promotions: http://automagical.posterous.com/three-promotions-for-better... - I think it's important to note that these three banners offer a much better idea of what you're installing than just the icon by itself.

That may also be the case for Handcraft, as our banners show the code editor. Before last week we got some people signing up and asking "What is this?" as if they weren't aware it was a HTML prototyping tool. Now the questions are of a different nature. I wonder if that's because the banner is more upfront about what the app is.