I was not familiar with the publisher posting this article, but briefly overlooked your comment before opening the link. At first glance, I was amused, genuinely thinking this article/website a interesting parody of making a website with all the dark patterns and implementation of sign-up-to-mailing-list/tracking/shopping/subscription/etc. and was excited thinking it was awesome someone was so aware of the problems with the internet today they encapsulated the issues into the website itself satirically.

But upon clicking around around further the author was indeed completely unaware of the irony of its own article.