The complaint is obviously not about the number of pages. Printing the booklet in a smaller font is trolling.
'Why did they complain about the number of pages then' argumentation is also trolling.
Semantic argumentation is great for making yourself look clever on the internet but achieves little else.
That's really not semantic argumentation at all when the core argument is literally about the number of steps.
Yes, I see that the actual argument is about the complexity of the process but the person who argues that doesn't provide any information for us to judge if those steps are necessary or on. The used stats and numbers don't mean anything. What's the right number of steps for opening a restaurant?
Basically it's an opinion - from a person that's completed the process - that the process is too complex and involves unnecessary (in their opinion) bureaucracy. That's the gist of the message and that's the intended takeaway. Debating as to whether or not there's a 'correct' number of steps is kinda adjacent to the point being made.