We have a very short collective memory. While fuel prices have been quite low over the last ~3-5 years, most people forgot the period between 2008-2014 where fuel was (relatively) expensive and went on right back to buying fuel inefficient SUVs and large trucks. Only TWO of the best selling vehicles in the US in 2021 were anything other than an SUV or pickup (Toyota Camry & Honda Civic). Now all of a sudden fuel is expensive again and people are being reminded of how expensive it can be to lug around a single person in a half-ton pickup every day.