Last week I filled up with 93 octane for $6.10 per gallon. Took a ~300 mile road trip with the cruise control set at 72mph. I got passed by people driving 80+ mph every minute or two. In really large vehicles. There's really only two possible conclusions:
1. People don't realize that their driving behavior has a huge impact on their fuel economy.
2. Fuel isn't that expensive.
My car (Audi Q5) got 37 mpg. The window sticker says it should only get 28 mpg on the highway. This isn't even hypermiling - I'm speeding the entire time.