I wish you had written this a bit earlier :)
I invented a playing card game and was really excited about it because I got good feedback during play testing. I tested it in few bars and they all liked the prototype. So after making some edits to the game rules from the play testing feedback, I went ahead and printed 2000 decks and I have a website where I'm selling the decks ( http://acardgamewithattitude.com )
I'm not seeing quite the success in selling online like the feedback I got offline.
No sure how I would have tested this concept before printing because its a niche market i'm targeting.
Now i'm confused what is wrong - Is it the site design - copy on the site - Am I over explaining - Is it not clear if its ia deck of physical cards
Can i take the site down and do a teaser like it is going to launch? and then sell it?