I guess I'm confused as to what you're disappointed about. My audience is mostly for newspaper/media folk, and I tend to try and bring ideas from the web development world to them. So that's what I did with this quick post.

I'm not sure how I don't care about the topic, as I did write about it and offered ideas for how newsrooms could use this.

I hadn't heard of adCenter until today, either. But I thought it worthwhile to mention a tool that isn't Google for once.