I find it interesting how on the pricing page one of the selling points is "No advanced technology No technology at the Point of Sale. Set-up is simple, print once and your loyalty program is ready to go. Sign-up completely online in 10 minutes or less." While this a turn off for me, I'm a technology person, so I guess for some markets simple is better.

Other than that, I love the marketing here. It feels very simple, clean, and honest, like the product (hopefully, I haven't tried it).