At risk of Godwinning, let's just say that often the people actively and happily chose things that are very oppressive. And this is were Stallman is coming from. He very explicitly understands that people like Apple products (he even says that making things stylish and smooth are positives in this piece). It is because Apple products are so good that Stallman reacts so strongly to them.
You and I may disagree with him about how oppressive Apple devices are, but there is definitely a reasonable argument to be made that they are.