>either fake or not impacting climate at all
There is no climate benefit to opening a wind farm. The climate benefit comes when a wind farm causes a fossil fuel power plant to be shut down.
When you look at what politicians and corporations boast about, it's always about adding. New renewables, new solar panels on our roof. Not about taking away fossil fuels.
As an example, "carriers reduced their fuel consumption per passenger-kilometer by approximately 39 percent between 2005 and 2019 (pre-COVID-19), a compound annual growth rate of about 3.4 percent per year". [globally] - you can be sure the industry touts its increased efficiency.
But globally, the emissions of the airline industry have gone up, meaning it's damaging the climate more than every before. https://www.eesi.org/papers/view/fact-sheet-the-growth-in-gr...
Even with your example - is the new truck going to travel more miles than the previous one? The US is still building urban sprawl by default. Does the owner use the pickup truck or, like most pickup truck owners, they could be use a smaller more efficient vehicle?
As in the famous talk "Hans Rosling: the magic washing machine", we haven't done anything to actually reduce emissions. Yet we are sold a narrative of constant progress towards our climate goals.