Huh? cost conscious people cannot adjust their schedule? Then they're not really cost conscious are they, otherwise they would! "I'm a cost conscious person, and I want to go to Hawaii.. TOMORROW! oh, the flight is 3k.. well, I'm not changing my schedule" Cost conscious people are masters of adjusting their schedule to save money. They'll buy the flight that leaves Tuesday and comes back Thursday to save 30 bucks.
Leaving the house at 4AM to save 20% on electricity isn’t gonna work.
One of the most expensive parts of owning an EV is the charging part. If you don't have your own charging point, you probably need to forget about EVs if you're in the market for a car. Sure there are people that make it work by charging at work or live in an apartment complex with a couple of community chargers, but for most people with kids just trying to make ends meet, etc... it just isn't worth the extra hassle.