Musk literally believes in the Chinese model of 996 work culture. He does practice what he preaches but has string of failed marriages to show for it and has no problem calling out anyone who doesn't do the same. So providing a counterpoint is good. Frankly I'd prefer to work at a remote company like air bnb.
Could you elaborate more on Atlassian's track record?
> Why do companies take digs like this at other companies?
Why not? it's free advertising
Viral publicity.
I think you answered your own question.
Why don’t more companies take up the gauntlet that Musk threw down? It’s such an obvious opportunity.