They mention the Crypto.com arena at the start, but it is interesting that they seem to have skipped over the history of the arena before that - The Staples Center and how that may have impacted their business
Staples is a great example to study. Also Sports Authority, PSINet, Enron -- there are many fascinating case studies. The article would be way too long if I included all of them though. However, the upcoming Market Intelligence newsletter issue I mention at the end of the article will go into more detail on certain examples via the lens of a checklist that anyone running, advising, or investing in a company can use to vet a particular naming rights deal.
The author mentions randomly sampling companies for the analysis.
Edit: Reading again, they specify that the randomly sampled companies are NFL stadiums, but I still wonder why Staples Center was skipped in the section that talks about qualcomm/target