From the AHREF founder's blog post[1], Yep is designed more as a PR and hiring stunt with the aim of getting Microsoft to revamp Bing with a publisher revenue share model.
"Considering the platform [Bing] only generates a fraction of the company’s [Microsoft] $120 billion revenue, the organization could easily revamp Bing under a profit-share model."
[1] https://medium.com/swlh/investor-money-vs-public-interest-di...
As a side bet, any takers on how these types of visionary projects / PR stunts will become the new norm for hiring in a post covid lockdown world? Especially since working from home is no longer a differentiator.