It's almost like their business model is “don’t devote lots of floor space to stuff you can get anywhere so price competition drives margins to zero”. .
They have a couple interesting products that I can't get elsewhere, and they don't have lots of products that I can get at literally any other grocery store.
Safeway has everything I'd want from Trader Joe's at this point, and I don't have to do two trips.
(But those are things people tend to also need a lot, so TJ’s ends up being an extra shopping trip, instead of a replacement.)
We have HyVee though, and I quite enjoy it there.
Price- and quality-wise they totally win on cheese and pasta by a huge margin. Supermarket cheese is generally pretty awful (the only cheeses we get at the super are Mexican cheeses that TJs doesn't stock. I’ve occasionally bought, say cheddar at the super and it’s awful and costs more than TJs).
The big thing for me for the last two years is that the clientele and staff at my local TJs have done a much better job of taking Covid seriously than the same at Whole Foods¹ or any standard super.
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1. I was in Whole Foods earlier today and was rather appalled to see a sign saying that customers are welcome [italics mine] to shop without a mask regardless of vaccination status. This while local Covid rates are on the rise. It seemed like they were encouraging people to go maskless.
What year is it!?
https://i0.wp.com/www.dailycal.org/assets/uploads/2021/09/TJ...
https://www.youtube.com/watch?v=EbafXjG9ROA
I'll also add their slowness is partly due to their clientele (moreso that standard stores) bringing their filthy reusable grocery sacks, which throw off the flow of the line.
Source: past TJs employee
Good? Apps are just extra margin places like Safeway tack on. Coupons are just taking things from fat margin to TJ-level margin.
I realize they sell microwave boxed meals, but yuck. Thankfully they are right next to whole foods so it's not much harm to stop in.
> Also in 1958, Rexall employee Joe Coulombe was asked to test the launch of Pronto Markets, a store brand to compete against 7-Eleven. After running six Pronto Markets in the Los Angeles area, Rexall asked Coulombe to close them down. Coulombe decided to buy them out instead, and eventually renamed the chain "Trader Joe's".