For example, my airline ticket has a line with how many tons of carbon are emitted by my share of the flight. What the heck is anyone going to do with that? But with the carbon tax on jet fuel, the price of the ticket is definitely going to affect behavior. And, of course, taxing fuel is FAR easier than trying to accurately measure the carbon in the jet blast at every stage of a flight.
An efficient, effective, and practical way to do it is to tax the carbon content of fuels, and let the market do its thing with prices.