The shills first shilled the coin itself, the Washington Post in 2015 had a very good summary https://www.washingtonpost.com/news/wonk/wp/2015/06/08/bitco...
> So the Bitcoin faithful have tried to not only convert people, but also convince them to martyr themselves, financially-speaking, for the crypto cause. It goes something like this. Hey, do you want to hear about the future? It's a digital currency called Bitcoin that lets you spend or move your money online without paying any fees. Sounds great. How does it do that? Well, Bitcoin saves you money by making transactions irreversible. So ... if I get scammed, I got scammed? There's nothing I can do about it? Yes. Okay, but is it at least easy to use? The thing is, I don't actually use it. I just hoard it. I'm waiting for some greater fools to push up the price by using theirs. Oh. Yeah. So you should buy some Bitcoins and use yours.
Then starting in 2017 but really gathering steam in 2018 came stablecoins.
And, of course, 2020 was the real start and 2021 the peak of NFTs.
Both stablecoins and NFTs are in ruins now. Note how quick NFT was compared to stablecoins -- and USDT still holds but that won't last either.
Unless a new shilling vehicle can be found, bitcoin is next.