No doubt the attraction of big companies is strong for grads, and for good reasons. A positive observation is that post-grad Entrepreneurship programs attract a lot of people who went straight to big companies and then figured out that startups were a better option for them. So grads who get it just take a year or 3 to become aware of the option.
I wonder if the answer lies with these recent alumni, and if there's a way to share their experience with the doey-eyed undergrads job-seekers.
Maybe Milkroundabout needs to bring it into the schools, and enable alumni as the awareness vector. Or maybe Milkroundabout could turn some attention to rescuing former grads already employed at big companies, rather than focusing solely on the newest grads.