This is optimistic. They'll lampoon you and call you hypocrites for claiming to be helpful but not doing the zillions of things they have in mind, while giving the unfriendly incumbent a pass.
In a recent video they were considering buying a second Framework laptop of their own just to have it displayed in videos as essentially free advertising. If some of these characterizations are about them it seems misplaced tbh.
Same "they" as the parent-- "for some subset of users you will never be good enough, and they’ll complain just as loudly about you as they do the default (far worse) option." Not implying that it's the channel's stance.
On any criterion: ease of repair, privacy, security, good citizenship, etc: there's some subset of critics who treat the best behaved companies and individuals worse than the worst. These are the people who e.g. give Apple a much harder time on privacy than Meta.