A 9 kW generator that costs $1000 is going to be an open-frame, bottom of the barrel model. It'll be loud as hell, won't have an inverter so it runs at 3600 RPM (or 1800 RPM if you're lucky enough to have a 4-pole) constantly regardless of load, and as others have pointed out, requires a lot of maintenance. Not to mention, ones that large usually weigh about 200 lbs / 90 kg, and are not frequently hooked into your house's circuit so you will have to haul it out and hook loads up. Hope you understand how to safely run extension cords with heavy loading.
I have a 2.2 kW Honda that does have an inverter, is absurdly quiet, and sips fuel. I also have an extended fuel tank for it so it can run overnight. All of that, plus adequately sized extension cords, was somewhere around $2500. It's also still a pain in the ass to set up when it's necessary, but at least I get to run fridges, freezers, LAN, TV, fans, etc. I also have to do monthly load tests, source ethanol-free gas, rotate gas supplies, and practice running extension cords to everything so I'm not confused in the dark. Lest you think all of this is unnecessary prepper beliefs, I live in Texas (for now - about to move), and it has been required far more often than I'd like.
A standby generator that can run an entire house will run you $15-20K with installation, and that assumes you have natural gas plumbed to your house already. If you don't, you'll have to bury a LPG tank, or have an unsightly blob in your yard.
This feature of the Lightning is the major draw for me, and I am seriously considering it once they've proven themselves for a few years.