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For the benefit of those of you who don't speak German, the lyrics of the jingle are "Haribo makes children happy, and grownups as well".

They have also made official rhymed translations into other languages. The English one is "Kids and grownups love it so / The happy world of Haribo".

Yup, the french one : "Haribo c'est beau la vie / pour les grands et les petits".