Most believe that SWIFT was cut for Russian banks (most are working fine). That you can't buy USD in Russia (it's absolutely available both in banks and on the street, actually there's overabundance of hard currency due to gas and oil prices).
Yes, McDonald's took down its logo. But it's already opening under new name with same operations and franchise intact.
Yes, no official iPhones. So what, ruble is so strong now it's hard to feel a thing, you can get them via Kazakhstan or Dubai.
Americans bought Biden's "crushing sanctions" rhethoric and cheap pledges of "support" to Ukraine and looked the other way.