Not sure what is wrong with preparing for a challenging interview. What is the point you are making?
The interview results need to be reasonably repeatable and comparable to assess interviewer skew and bias.
The result is that the interviews themselves inevitably end up being somewhat predicable. And what is predicable you can prepare for, giving you predictably better results.
If you are top 0.1%, sure you will nail them without much prep, but most of the candidates would spend some time preparing.