Rather than one monolithic counterculture, there are lots of small signs of divergent movements I would call true counterculture. LGBT, veganism, youth culture like tiktok. There's also harmful ones like the alt-right, antivax, and conspiracy theory movements.
These two lines here:
"Creative work is increasingly embedded in genres that feel rigid, not flexible"
"Even avant-garde work often feels like a rehash of 50-60 years ago"
Convinced me the author is having a depressive episode after rewatching Friends on Netflix for the 4th time this year.