This changed the important & value of time. Nowadays, we are running after things and very few here could say they worked over a thing for years and years. For us things are fleeting, our attention spans are ridiculous, and we don't have patience.
Moreover, getting fame and recognition is relatively easier in today's world that we can't even imagine doing something just for the sake of doing something because it is so easy to be materialistic about everything, and measure it on the money-made-fame-earned scale.
Even when we are working on that secret project, in our minds we can't help but think about it's materialistic value. I wonder how many of us will leave this world with truly groundbreaking projects behind...