They’ve been giving away games for a very long time. One every week. Usually just a niche indie title. But it’s a special sale week so the games are big. I’m 100% sold. Epic Games has bought my customer loyalty and I have no qualms about it.

Edit: it’s a mix between promoting newer titles and drawing users to their platform.

Dumping to try and get market share away from Steam

They once gave away GTA V for free if you set up MFA. They also did the new Tomb Raider Triology a while back.

A Chinese tech giant is burning money to gain a large customer base.