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Comment by criddell | Hacker News Reader

They have their own store where they could implement a queue.

I would have been happy to place an order and then wait a year. Instead I did the follow a guy on twitter to find out when consoles are available and then use Firefox containers to make a bunch of simultaneous orders. It worked, but I’d rather just pay some money and sit in a queue.

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That's exactly what they do. lol

https://www.playstation.com/en-us/ps5/register-to-buy/

where the buy button should be, they instead invite you to sign up for email notifications for when it's in stock

When I bought my PS5 last year they didn’t have that. I’m glad to see that in place now.

They do this already. Like others mentioned, they have retail partners that they have to play nice with.

Having retail partners did not prevent Apple from protecting consumers from scalpers while manufacturing ramps up enough to meet demand.

Apple has way, way more clout with retailers than Sony, simply because Apple can live without its retail partners. Sony definitely cannot.

No, Apple cared that it's customers were having to compete with scalpers while manufacturing ramped up enough to meet demand and Sony does not.

Great. They have enough power to say, “hey, if you want to sell our product moving forward, we are going to ask you implement a preorder system by XX date. If you don’t we will, unfortunately, have to prioritize our limited supply to other retailers do to the ongoing high volume of scalping.”

They probably don’t have enough power to do this. Inter-corporation politics get pretty nasty.

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