EDIT: No they don't actually claim that, my bad.
$173 in savings in 12 months on an average annual energy bill of $2200.
12.7% in savings over 12 months.
Also, it might be annoying to have a thermostat trying to second guess what temperature you want through a "learning" algorithm, rather than the deterministic temperature you have programmed or adjusted manually.
I don't think that the auto-adjustment really is that much more annoying than programming a regular dumb thermostat. Of course the end result being annoying depends on the algorithm design more than anything else.
It makes sense to start out selling this as just a thermostat, but I wonder how long it'll be before they add a "burglar alarm" module?
1. High utility bills (any solution that saves you money is a solution to a problem)
2. Global warming