How long have you been selling your software? If it's new-ish this honest question from the prospect can be life changing for your product positioning and marketing strategy.
But we actually run into the same buyer/not user problem on the licensing side of our business. Textbook publishers don't really care about the student's user experience, for example. This is because the textbooks are assigned by the professor, so students don't have a choice about which textbook to purchase.
Fortunately, we're finally going to launch an integration with a digital textbook platform. Not surprisingly it's a reseller platform, not a publisher. Unlike publishers, their product differentiation is more about the UI, so they're looking to provide additional value by adding our reading enhancement tech. [1]
What kind of speed improvement can I typically expect?
Edit: I found the "research summary" link in the education page, but it doesn't appear to work in Chrome with uBlock for me. The actual "conventional" link in the FAQ does work. It might be because the former is not an <a href> but something else.
For a typical skilled reader, up to about 25-30%. For people with reading challenges (dyslexia, ADHD, vision impairments), it could be much greater. One fellow with ADHD (and two PhDs) said that he could read about 3x the speed with BeeLine versus regular text.
To get a sense of what the speed difference could be for you, check out our "Reading Challenge". [1] It's not super scientific (you might have more knowledge of one of the topics already, which would bias your results), but it can give you a ballpark figure.
Thanks for pointing out the issue with the research summary link. I'll get that fixed ASAP! There's actually newer research that shows even larger gains for students with reading challenges, as well as data from companies (including a YC company) who saw dramatically lower churn rates and/or higher engagement for users reading with BeeLine in their apps.
"Read 30 to 300% faster with Beeline."
Cool stuff!
Hope it succeeds enough with commercial partners (especially ereaders!) that you can offer the browser extension for free on Chrome someday.
This is 100% our plan. As our B2B revenue goes up, we will reduce our B2C pricing, hopefully to $0. We've already released one tool for free, our iOS extension for Safari. [1]
1: https://apps.apple.com/us/app/beeline-extension/id1571623734
There was also a study done in an optometric office with patients, who saw improvements in visual tracking, not surprisingly.
Various of our partners have also tracked to see how user behavior differs between people reading with BeeLine and people reading traditional black text. These have shown increases in article completion rates, average scroll depth, pages per session, and app usage.
All of these studies were done independently and were not compensated. I don't know about bionic — they're pretty new, so I imagine they don't have a ton of research at this time.