If it really keeps credit card details, that’s way more than just a tombstone.
Suppose HelloFresh found out they should give you a refund after you deleted your account. Would they need the credit card to do that?
Or they could call you and ask.. oops now they need your phone number
etc
A one way hash of PII, salted, stretched, this is enough to verify identity but also doesn't keep the PII directly (I know only 8 billion people on earth is not enough entropy. Still you make a legal effort and segregate it from your network)