These tips are missing before-and-after examples.

The following link (a twitter thread) was posted on HN some time ago and covers the same territory i.e landing page tips. I think the twitter thread is a bit better. The tips are simple and direct, and include before-and-after examples:

"I've rewritten 300+ websites for startups from pre-seed to unicorn. Here are my top learnings"

https://twitter.com/maiale/status/1419687196311752704 or https://nitter.net/maiale/status/1419687196311752704