Smart landing page on writing copy for landing pages
copyipsum.com
copyipsum.com
I'm not a professional writer.
I'm not a professional copywriter either but I think pleasing colors and fonts should also be contenders for writing a good "readable" sales copy.
Sometimes ugly works. Sometimes ugly is just in your mind. Always test, or you are always guessing as to the best option.
> Come up with a good headline. A big idea that hints that here is something your reader really, really wants (and can get from you).
So many words for such a simple concept.
> that hints that here is something
?
The following link (a twitter thread) was posted on HN some time ago and covers the same territory i.e landing page tips. I think the twitter thread is a bit better. The tips are simple and direct, and include before-and-after examples:
"I've rewritten 300+ websites for startups from pre-seed to unicorn. Here are my top learnings"
https://twitter.com/maiale/status/1419687196311752704 or https://nitter.net/maiale/status/1419687196311752704
I think you're trying to emphasize, and I understand your choice. So applying on yourself:
Your headline is a big promise that hints here is something you want
Personally my favourite source of punchy headlines is practically any ad copy from Apple.
iPhone 13 Pro: Oh. So. Pro.
The New iPhone SE: Love the power. Love the price.
In both cases, there’s an element of, “oh? Why would they say that?” It gives both an impulse to click, and has you thinking “that’s clever,” if you already know why (e.g. from watching a special presentation or ad)
Mac Studio: Empower Station.
Mac Studio Display: A sight to be bold.
MacBook Pro: Supercharged for pros.
That last one might have felt a bit lazy. I do like their CPU descriptions, though:
“Pro to the Max” M1 Pro: Scary fast. M1 Max: Scary faster.
Really, none of this was going to get you to buy something you don’t need. But… as long as creativity is paired with actually telling me what I want to know, I very much enjoy it. For example, immediately after the headline “scary faster,” they actually list some (marketing) benchmark numbers to prove it. And I rarely find myself on an Apple website going “what were they thinking?” Instead, I feel like I’m in on the joke, if there is one.
Apple can afford to be playful with their headlines because Apple is one of the most iconic brands, with a well known product line.
>Instead, I feel like I’m in on the joke, if there is one.
You said it here you know Apple well and Apple knows you well. I'm pretty sure the M1 Pro CPU wouldn't resonate the same with you if it was written by Qualcomm, I even dare to say Intel/AMD.
Probably because you're numbed down by those claims from the classic CPU brands, or because Apple doesn't make that claim often (which I think they do), or simply because you like the brand and you're engaged to know what they're talking about.