In March 2020 when the pandemic lockdowns hit, my CEO literally cried as he told us on Zoom we had to furlough our friends and take a pay cut. He did not hide it in an email or call attention to how it made him feel. What he did do was bust his ass to bring back every one of those employees a few months later. The actions of truly caring people are so much greater than the empty posturing of failing amateurs running toy businesses.