Hey HN, I'm one of the founders of AWS Bootstrap. We have been obsessed with solving AWS complexity for quite a while. We feel that there is something fundamentally wrong with the current state of things in developer platforms.
On the one hand, there are nice simple tools like Heroku or Vercel. But you quickly outgrow them. On the other hand, there's AWS / Azure / GCP. Super powerful, you can build whatever you want; and free for startups thanks to generous free credits. But they are so complex (AWS particularly so) that it quickly becomes a time sink.
So we wanted to create a zero-ops experience on top of AWS. With AWS Bootstrap you can get the best of both worlds - quick setup + full power of AWS still accessible. Under the hood it uses Terraform that is fully customisable.