It's easy: if you want your employee to do something, all you have to do is pay them for their time.
Not willing to? Then I guess it's not important to you.
Not willing to? Then I guess it's not important to you.
This attitude where employees sit like bags of potatoes waiting for knowledge to permeate their brains via osmosis is awful.
I think you misunderstand. A person who is getting paid is already useful. That is why they were hired. By studying you want them to be more useful and that is an extra demand over their contract.