> Practices contained in this protocol are considerably more expensive than conventional programs that rely on highly toxic pesticides.
https://ipminstitute.org/wp-content/uploads/2022/04/Red-Toma...
https://ipminstitute.org/wp-content/uploads/2022/04/Red-Toma...
I think my supermarket apples were just plain "IPM" though, not a specific set of guidelines like that. Those guidelines seem like a tough sell overall, hard to succinctly explain the benefits to the average consumer.