After looking at the product listing, it's pretty clear who it's for. Non-techfolk that want to try out a mechanical keyboard. Or heck the older techies who haven't kept up with stuff, but miss the tactile feel of KBs of the 70s/80s.

Other mechanical keyboards have different switch-types listed, but even as a user of a mech keyboard for a decade now I couldn't tell you which is which without looking it up. Logitech simplified it with "Tactile Quiet", "Linear", and "Clicky". You immediately know which style is for you without having to consult some switch tactile/loudness chart or ask the mechanical keyboard cult for their take. They've lowered the bar of entry into the mechanical keyboard market. Do other companies do the same or go the extra mile to simplify the process? Probably, but it carries a lot more weight when the biggest name in computer peripherals does it.

As for me, I might give it a go eventually. If they take a cue from the MX mouse series with how damn customizable it is binding buttons to actions, then I'll definitely be grabbing it.