Opened the website. Almost everything out of stock. No other layout besides us_US (most european languages use accented vowels like èòàù). Clown pink and RGB everywhere. Closed the website.
Amazon seems to have no problem stocking up on Akko keyboards. The ones I'm seeing listed as out of stock on Akko's page seem to be low-volume special editions with custom keycaps.
But again, I'm not a sales representative. Anyone interested in mechanical keyboards surely is able to use Google to find decent offers. I doubt Logitech products will feature in anyone's shortlist though.
That all looks... entirely reputable. Absolutely.
Funking naming/branding isn't unheard of in the MK world, considering a large amount of stuff is bought from China and rebranded.
Umm, there are now almost daily threads on HN about how bad Google search has become, especially for product search... So I'd guess many people will be happy about a no-nonsense offering from a somewhat reputable manufacturer like Logitech.