I'll be the one to say it. For the price point you can build a very good custom keyboard with low profile keys of your choice. This is a fact that Logitech, Corsair, and razer, hope you never bother to find out.
Right now my desk is littered with ESP32 modules, small breadboards and random electronics related to a few projects I am working on.
I could build a keyboard nearly from scratch - I have a CNC machine I could carve a case on, Atmel chips that I could use to make a USB interface, etc. But I don't have the interest in building or modding a keyboard, I just want to buy something that works so I can concentrate on other things.
IMO Logitech is better than average at market research and product targeting. My guess is they will sell hundreds of thousands of these easily, probably just not to the mechanical keyboard hacker market.
I am trying to build a custom keyboard. It's exhausting to sort through the bad layouts, tacky RGB cases, and ugly keycaps. Custom keycap sets rarely have legends for function/media keys. If I find something I like, everything is sold out, or the "drop" has ended.
It's potentially a lot of work. I love the idea of a big manufacturer designing a keyboard that checks many boxes for people. Decent switches, a decent layout, and actual legends on keycaps will go a long way.
Provide proof?