None. The company has trouble staying alive with me alive. It will be gone when I'm dead. Heck, the one that got acquired died even with me in an advisory position.

There will always be competitors. Some may spawn or be inspired later. Someone eventually does the same thing but better.

It's probably overengineering to try to keep a company alive longer than me. The primary responsibility is keeping my kids alive should I die within the next two decades, so I'd rather focus on that first.