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Very interesting video. I'm convinced that this is a very under-explored area of software engineering and that proper naming is at least 50% of developer productivity. Often it doesn't matter how well-structured a code base is, if the function and variable names are nonsensical the code will still be very hard to read.

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This is actually not a new idea at all.

I once worked in a place in the 1990s that took it to such an extreme that every table name, column name, and variable name had to be approved by a naming standards committee before it could go into production. IIRC the committee met once a month, maybe twice? Which was not ideal for the developers but changes only went to production once a month during a "change window" anyway.

Naming conventions can help with code readability, but don't let the process become more important than the goals.

Not a new idea, but a not well-researched one.

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