> But to get people to ditch WhatsApp and switch to Messenger, it will never be sufficient to be 10% better than them or add fun gimmicks on any existing attribute or feature. We will have to offer some new fundamental use case that becomes important to people's daily lives.
They never did catch up on table stakes, nor did they discover that new fundamental use case. But they had a good fallback plan: Just buy WhatsUp.
Bummer for the users, though.
I find myself wishing something along the lines of antitrust was enforced more rigorously to help preserve competition.