Here's an interesting discussion link. Merely being on wikipedia doesn't mean its correct that site is a hive of disinfo in general:
https://www.pagetable.com/?p=547
This site even mentions the peculiar 30M figure.
I would tend to believe the linked site's serial number analysis result of exactly 12.5M. The americans did something like that to the germans in WWII, it turns out a remarkably small totally random sample of sequentially assigned serial numbers is enough to very accurately predict the highest number sold. Assuming very random sampling, which is never truly random, of course.
Doesn't change the overall outcome, however, when there's a stat that a small segment of an industry is "about" the size of what's claimed to be the entire industry, something's off in the numbers.
A mere 12.5M sold remains 5% of the entire USA population at that time, and honestly, having been there, almost everyone I knew had a PC clone or some apple product, usually a mac. The number must be larger than 10%. "a computer" was required at college ... ed.gov claims there are 19.4 M college students in the USA right now and google claims 332M people in the USA right now, so about 6% of the population are in college right now, so back in 1990 guess "around" 6% of the population was required to own a computer just to attend higher ed ... the claimed 10% seems like an incredibly low number.