Exactly, this cycle seems to repeat everywhere:
1. Product Owner: "Users want to use [crappy feature]."
2. Make [crappy feature] the default, add pop-ups nudging people to use [crappy feature], constantly "forget" when users opt out of [crappy feature], limit other product benefits only to users of [crappy feature], do everything possible to sabotage users who deliberately avoid [crappy feature].
3. Product Owner: "Look, boss, the numbers from last month are in: 92% of users are using [crappy feature]. I was right!"
4. More investment into [crappy feature], since obviously users love it.