Better integrated graphics, especially with the upcoming line, if what AMD says holds true.
Non-toxic approach to business.
Dr. Lisa Su has done incredible things with that company, and I'll happily support a group that recognizes the need for experience in top tech positions vs. MBAs/Lawyers/Fund Managers/etc...
Unfortunately it seems the pendulum swings on this one at least a bit. Unless you want a flagship CPU, you'll wait a good half year to a year to get half as much choice of budget CPUs with rather extreme handicap (cache).
Also half of them are OEM only.
Try to find a good current gen CPU for a small to mid sized NAS in their lineup, it's not easy.
Even if you want a flagship CPU; e.g. see the newest 5xxx series Threadrippers which were only released after a year and half and even then they are only available in overpriced e-waste systems from Lenovo where the CPU is locked down to the motherboard and won't work anywhere else.
AMD is not your friend. Just like every other huge corporation.
> where the CPU is locked down to the motherboard
Don't quote me on this, but I think I heard that this wasn't on by default?
Which is why you should reward behavior and not branding. Buy because they're doing/selling the right thing now, not because you've got loyalty towards a multinational conglomerate.
One signal for instance I want to send is "I buy from whoever has good Linux support". You stop supporting it well, I look for competition.