Of course not, but when a project idea I architect & develop results in a bunch of new team member hires that 1) I get to train and mentor and 2) are all putting food on the fucking dinner table for their families and getting to enjoy their lives through productive labor and 3) make the lives of our customers a little better I consider that a win.
Move on dude, I'm not even in advertising. Are you really going to keep making replies trying to argue that creating a new team from thin air by building a new product is a negative thing?