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> On Reddit you have a very good chance of seeing multiple high quality, well-informed posts on whatever topic you're interested in, written by real people who genuinely want to offer help in an area they're knowledgeable about.

The pervasiveness of fake, shill, and/or paid reviews across the rest of the web makes it difficult for me to escape the suspicion that there is pervasive review fraud on Reddit as well.

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But are those comments highly upvoted?

Some of them presumably are? Redditors are notorious for not being able to distinguish creative writing exercises from reality. Throw in the various methods of vote manipulation that the less scrupulous marketing folks there are surely using, and it is hard to imagine that a large fraction of highly upvoted Reddit product testimonials aren’t fake

Exactly. Reddit’s culture acts as an anti-spam, anti-shill immune system. That’s not to say it’s perfect, but it’s quite a bit better than the typical search engine or social network at weeding out content-spam and other bs.

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