Seems like the $4 droplet is a smoke screen hiding price increases. I'm a long time DO customer. I wish they would have just said "prices are going up" and listed a comparison of the old price with the new increased price. In their new price list, they do not list the old price... so you cant tell if they are going up and down. Because the article starts off with the $4 droplet announcement, you get a feeling that they have made changes to their infrastructure and prices will be going down to pass along those savings.