Nothing on their short list is of any interest to me.

My list would be something like:

1) Standards compliance. Validated HTML and CSS.

2) Don't force your design on my browser. Let me set fonts; colours; sizes; margins; etc.

3) Please god let flash die.

4) Allow me to pay a subscription to opt out of ads.

5) Simplify design. I'm usually interested in the content. Design often gets in the way of the content.

There's probably a million more.